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The Science Of Casino Game Music (3 Things You Must Know)

If you develop social, or land-based casino gaming products, you've probably used music in your games - to create ambience and reward...

Why Major TV Shows Are Using Musical Easter Eggs

Eas·ter egg noun 1. a hard-boiled egg that is dyed and often decorated as part of the Easter celebration. 2. an unexpected or...

3 Reasons These 2 Jingles Are #1

These jingles shared the top spot in a study of 1000 consumers in the US and UK by recently 3.5M funded audio analytics company...

We Should All Be Neuroscientists.

Brain activity scans reveal subconscious predictors of decisions up to 10 seconds before we become aware of them. What Happens Before...

Bad Acoustic Design Disrupts Verbal Communication

It can affect the experience of a work space, luxury car showroom, restaurant etc. - any place where verbal interactions are important....

Crowded Store? Scientists Find That Slow Music Might Be Killing Your Sales.

It seems to make mathematical sense: Get more people through your doors, and you increase the number of purchases made throughout the...

Want Consumers To Recall Your Brand? Try This.

Help consumers to recall the visual/image elements of your brand in advertisements containing video content. Even if they're not paying...

2 Things You Must Know About Audio Branding

Misusing music can harm your business. But when used well, it can result in very positive outcomes. How do we make sure it does one of...