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Li & Ortega Sound and Music Outsourcing Team Xiao'an Li

Xiao'An Li:

Composer and Co-Founder

Xiao'an has created advertising music for multinational corporations across the food and beverage, energy, pharmaceutical, tech, hospitality, gaming, and insurance sectors, including Ferrero, Meta, Glaxosmithkline, Samsung, Pan Pacific Hotels, SuperCell, and WebMD, in partnership with multinational advertising agencies such as Hogarth Worldwide and We Are Social.

 

He created the theme music for Playstudios' flagship games, MyVegas, which has been downloaded over 90M times, FastOne games' "Art Of War: Legions", which has been downloaded over 50M times on the Google Play Store alone, and Trees Please Games' "Longleaf Valley", which has planted more than 2M trees in the real world.
 

His style of writing favors a lively, almost improvisational energy, and he'd like to believe that he excels particularly at conveying joy.


He now teaches part-time in the Screen Scoring department at Berklee College of Music, and has guest lectured at various institutions including NYU, National University of Singapore, Wellesley College, and Lasalle College Of The Arts.

Work Examples

Brand: Kinder Bueno

Client: Ferrero (Confectionery)

Agency: Hogarth Worldwide

Territory: Southeast & East Asia

Brand: Earbuds 2 (Music Editing)

Client: Samsung (Tech)

Agency: We Are Social

Territory: Online, Social

​Brand: ADNOC

Client: Abu Dhabi National Oil Company

Agency: AIM FILMS

Territory: Abu Dhabi

Brand: Hay Day

Client: SuperCell

Agency: The Frameyard

Territory: Online, Social

Brand: Maybank

Client: Maybank

Agency: Blaklabs

Territory: Singapore

​Brand: Panadol

Client: GlaxoSmithKline

Agency: Hogarth Worldwide

Territory: Hong Kong

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